Structo has been producing pressed steel toys for over sixty years in the United States and stands strong behind the slogan “Making Men of Boys” quite proudly. The steel toy company has been one of the most innovative in the industry. Not only did Structo invent some of the world’s finest toys, but it survived the most difficult world events.
Structo began making toys back in 1915 with model building sets that were called “Erector Sets” in the United States. In the next few years, Structo put aside these building sets and began producing the infamous Auto-Builder Outfits which included cars, trucks and tractors.
Beginning in the 1920s, Structo produced some of its most treasured and high quality toys. Each toy was built to perfection with great detailing, grand sizing and quality craftsmanship. The toys of the 20s have remained favorites for many and are valuable collectibles today. Structo produced Auto Builder and Ready Built outfits during the early 20s. It wasn’t until the late 1920s that Structo introduced pressed steel construction toys. The early years brought out large, powerful and quite attractive toys.
The Great Depression and World War II
The toy making industry faced the impact of the Great Depression, including companies like Structo. Although sales had dropped, Structo stayed strong and continued to produce quality toys. Today, Structo toys made during the 1930s are highly valuable and rare.
World War II had a major effect on the toy industry. Women entered the work force, rationing impacted the quality of life and the production of metal goods ended during the 1940s. Structo depended on steel for its toys and had to change gears. The company became involved in war time production. Being the innovative company that it was, Structo survived the impact of World War II and entered a new era of toy making. They opened a new manufacturing and shipping facility as a start.
Structo Manufacturing Facility
The 1950s brought prosperity for Structo as it opened up its new manufacturing facility and introduced new line of toys to the world. Some of the new toys included Internationals, rubber wheels, plastic molded “fireball” motor. The toys were large and in charge. The toys made during this era were bright and colorful thanks to leftover military paint.
Over the next decades, Structo continued to produce fine quality toys enjoyed by the public. Pre-War and Post-War toys all have their unique characteristics and value. Structo toys are one-of-a-kind treasures that many people collect today.