When you head to the toy store to buy toys for your children, you probably hop over to the Barbie isle, if your child is a girl, or Hot Wheels, if your child is a boy. Some of your child’s favorite toys may be produced by Fisher-Price, Matchbox, or Disney. What do these brands all have in common? If you guessed Mattel, the world’s number one leading toymaker, you are on the right track.
Mattel has been winning the hearts of many babies, toddlers and kids across the world since 1945. The company simply knows which toys and brands are desired by children. If you want fun gadgets, bright colors and educational toys, Mattel has all the works. The company was founded by Harold (Matt) Matson and Elliot Handler. Interestingly enough, the name Mattel was created by combining the names of the two founders.
After the humble beginnings of producing picture frames and dollhouses out of a garage in California, Mattel flourished into an all encompassing and innovative toy company. If you ever watched the “Mickey Mouse Club,” chances are you saw a Mattel TV ad marketing its first toys.
Popular Mattel Toy Products
Barbie is one of the most iconic toys made for girls all over the world. She is the symbol of beauty; a girl who has it all—from cars to clothes. Ruth Handler, the wife of Elliott Handler became president of Mattel and established one of the first product lines for the company. She was the pioneer behind Barbie, a toy that impacted the lives of many. Named after Ruth’s daughter Barbara, Barbie was introduced to the world in 1959. Not only did this product help boost sales for Mattel, but it entered the lives of many young girls who continue to collect Barbie dolls today.
The ultimate toy for any young boy is a set of toy cars. Imaginations begin to soar once a little boy gets his hands on a few hot cars. Racing through the city and over bridges in hopes to capture the bad guy is an all-time favorite game for many boys. Hot Wheels, established by Mattel in 1968, has allowed these fantasies come to life. Today, people of all ages collect Hot Wheels as they come in many different models, variations and styles.
Other popular Mattel toys and brands include Cabbage Patch Kids, Fisher-Price, Polly Pocket, See ‘N Say and Disney toys. The possibilities are endless when it comes to Mattel, which is headquartered in California.