Marx toys are part of the timeline of toy manufacturing in America. The Louis Marx and Company produced toys from the 1920s up until the late 1970s. Every box contained the infamous slogan “one of the many Marx toys, have you all of them?” and each toy was marked with the letters Mar in the center of a circle and an X going through it.
Toys manufactured by Marx are true American classics unlike their modernized counterparts produced by Mattel or Halsbro. These toys include toy soldiers, toy dinosaurs, tin toys, toy guns, dollhouses and model toy trains. Not only did Marx produce toys that the general public can afford, but they also had specialty toys afforded by the wealthier class. Many toy collectors turn to Marx for adding on to their collection because of the timelessness of the toys.
The company was established in 1919 based on the idea that everyone can enjoy a toy at an affordable price. Marx was founded by Louis Marx and his brother David Marx in New York City. The yo-yo is a signature Marx toy, although it was not invented by the company. Instead, Marx Company understood which toys would become popular and began producing their own versions.
The 1930s were the most successful years for Marx. By the 1950s, Marx became the largest and most popular manufacturer of toys. It wasn’t until the 1960s that Marx introduced one of the most popular toys in its collection—Rock ‘Em Sock ‘Em Robots. Robots were a major toy trend in America and Marx picked up on it. This toy involves two players who control either a red or blue robot. These robots compete in a boxing ring platform with the push of a button on a pair of joysticks. The player who can forcefully hit the component’s head will win the game.
Marx playsets were popular toys during the 1950s and 60s. These playsets include various figures and accessories that could be set up on a farm, service station, or historical sets such as the Alamo Play Set. With so many accessories, children would spend countless hours playing with their Marx playsets.
Marx is now owned by Mattel and was once acquired by the Quaker Oats Company. An original Marx toy is a true classic and is prized by toy collectors all over the world.