Louis Marx and Company was founded in the year 1919 in New York city by an American toy maker and businessman Louis Marx and his brother David. The company thrived in the toy industry from 1919 to 1978 manufacturing such products as tinplate buildings, toy soldiers, playsets, toy dinosaurs, action figures, dolls, dollhouses, toy guns, toy cars, and many other types, all shipped in boxes printed with the patented Marx slogan: "One of the many Marx toys, have you all of them?" Marx Toys built its empire on the public relations policy: "Give the customer more toy for less money" and "Quality is not negotiable". As such, the company quickly became trusted as a toy source of honesty and integrity.
By the time 1951 rolled around, the Marx playset era was in full swing. The first issue sets to be manufactured by these "Big Apple" businessmen included: Marx Service Stations, the Marx Truck Terminal, the Marx Western Ranch, the Marx Train Freight Station, The Marx Army Trading Centre and, of course, the Marx Modern Farm. As the years rolled on, many playsets from a multitude of toy manufacturers ebbed and flowed across the shelves of stores, but it seemed like only the Marx Modern Farm set had successfully embedded itself into the hearts and minds of the masses to the point that it remained in continual production throughout the entire duration of the Marx playset era.
Many toy collectors will remember that the Marx Modern Farm playset received privileged promotion in 1951 in two key retail publications that were both very well-read by the majority of consumers in popular culture: the Sears Christmas Wishbook and the Montgomery Ward Christmas catalogue. In addition to giving Marx Modern Farms maximum exposure into almost every home in the modern world, consumers were also thrilled to discover that Marx Toys were also very unique in that the manufacturer began customizing sets especially for different groups. This little bit of inventing ingenuity only served to make the Marx farm playset all the more in demand with both parents and children alike!
Though the Marx logo (a large "X" atop the letters "MAR") often caused the products to be mistakenly referred to as "Mar" toys, Marx Modern Farm Toys were easily distinguishable from their competitors just by the uniqueness of the box alone. However, as children excitedly cracked open the case on one of their brand new Marx Modern Farm playsets, there was definitely no mistaking the quality of the Marx toy product inside. For example, the barn in the Marx Barn and Silo set was the grand centre piece of the entire playset. With stunning lithography, the barn came in four easily assembled parts: the ground floor, the roof, the front and side walls, and the hayloft floor. The barn also included pieces of tin that represented doors and windows and a larger front door that made for easy access inside and outside the toy barn. Each Marx Modern Farm toy shipped with comprehensive assembly instructions and a quality assurance guarantee.