Andre Cassagnes, the inventor of the Etch A Sketch toy that generations of children drew on, shook up and started over has died. Cassagnes died Jan. 16 in a Paris suburb at age 86, said the Ohio Art Co based in northwest Ohio.
Cassagnes came upon the Etch A Sketch idea in the late 1950's when he peeled a translucent decal from a light switch plate and found pencil mark images transferred to the opposite face.
His idea was noticed at the Nuremberg Toy Fair in 1959. Etch A Sketch, with its gray screen, red frame and white knobs that are twisted back and forth to create drawings was launched in 1960 and became the top seller that holiday season. More than 100 million have been sold worldwide since. Etch A Sketch got a huge jump in sales after the toy was featured in the Toy Story movies.