If you were a child in the 1950's, 60's, or 70's chances are you'll have fond memories of spending many rainy days playing with those slick little reusable sticker sets known as Colorforms! Whether it was accessorizing the one-dimensional figure named Wendy, or putting the parts in place for Holly Hobbie and company, Colorforms are undisputedly one of the most popular and well-circulated toys that the modern marketplace has ever had.
Originally sold at the Museum of Modern Art in New York City, Colorforms have been mesmerizing the minds of generations of children. These clever little art toys are very thin sheet shapes that can be easily stuck to a colorful background via static electricity to create any variety of shapes, objects, or scenery. The shapes are available in primary color variations and can be stuck and re-stuck in books or on walls in a multitude of creative placements and patterns. Due to their portability, affordability, and simplicity, Colorforms quickly became a family favorite for playtime at home or even travel in the car. The original Colorform products were created to mimic a multitude of creative bright shapes and also a variety of cartoon characters popular in their time and place. As the product line picked up consumer steam, Colorform box sets were eventually produced to promote both television shows and movies as well.
The Colorform concept began in the year 1951 in a common place of invention: the science lab. Two art students named Harry and Patricia Kislevitz were given a pliable, vinyl material that by a friend who had the faith that Harry and Patricia could use this interesting substance to create something marketable. After actively experimenting with the material for some time, the young scientists almost accidentally discovered that it actually stuck to the semi-glass paint in their bathroom! From there, the harmless and humbling beginnings of the product continued as Harry and Patricia would line their bathroom wall with a variety of shapes and they invited their house guests to do the same. However, the fun became so infectious that the Kislevitz' couldn't pass up the opportunity to begin manufacturing and marketing this new toy to the general public. Patricia Kislevitz is quoted as saying: "Our friends would go in and do the most marvelous Matisse things on the wall. And they'd never come out." Colorforms was also one of the very first brands in the entire toy industry to take part in an aggressive promotional campaign on television.
Suffice to say that the idea stuck very well in the hearts and minds of consumers everywhere! Colorforms exploded onto the marketplace and by the year 1991 over a billion of the package sets had been sold around the world. As Colorforms now cut into their 50th year, they continue to make their mark on the marketplace. Today's millennium parents continue to trust Colorforms to facilitate their children with clean, safe, creative fun. Colorforms can also be used educationally to help children ages 3 to 8 years of age explore concepts such as shape, size, recognition, and graphic design.