If you thought the debut of Barbie was a groundbreaking moment in the history of toy production, you probably are not as enlightened as you may think. While Barbie was and continues to be a major hit in the toy industry, the Alexander Doll Co. is another revolutionary doll making company to add to the list.
The Alexander Doll Company is a toy manufacturer awarded for introducing many “firsts” in the timeline of dolls. Madame Beatrice Alexander Behrman, the founder of the Alexander Doll Company, introduced the first licensed character doll. She produced cloth character dolls of Alice in Wonderland, and a series of cloth doll of Little Women. The Scarlett O’Hara doll based on the popular novel Gone with the Wind was the start of a whole new tradition of producing dolls based on famous characters from popular movies and books.
Madame Alexander also brought the first baby dolls to the toy market and the first to produce trademarked dolls of Disney characters such as Snow White. During the 1940s, the Alexander Doll Company goes from producing cloth and composition dolls to plastic dolls. The company also set out to produce what are called Coronation dolls, which was a set of 36 dolls honoring the Coronation of Queen Elizabeth II. Each doll is dressed in an outfit designed by Madame Alexander in accordance to the fashion trends of the time.
The fashion industry is one of the most reflected upon industries in the world of dolls. Madame Alexander incorporated fashion into doll making and produced the first full-figured fashion doll dazzled in haute couture clothing. During the 1950s, the Cissy 21 doll made its debut as a fashion doll icon created by Alexander Doll Company. Cissy was the first doll to showcase a woman’s full body and the first to wear high heeled shoes. All of Cissy’s outfits were historically correct and allowed Madame Alexander to enter the competitive market of high fashion design.
The tremendous popularity of dolls created by the Alexander Doll Company led to the founding of the Madame Alexander Fan Club which was established by Margaret Winson. Over the next decades, the company continued to create high quality and iconic dolls.
Madame Alexander founded the Alexander Doll Company over 80 years ago due to her passion and love of dolls. It is any young girl’s dream to create her own line of dolls and Madame Alexander was no exception. Madame Alexander’s elegant and refined dolls continue to be cherished, collected and played with by many young girls today.